Intentional Words
For me, writing—whether it’s an editorial, press release, or email—is an art form rooted in truly understanding the audience and inviting them to experience our intentions. My work is all about crafting experiences that lead to deeper understanding and meaningful insights.
artwork: Fiona Hilton
The Trevor Project
Expressions of Love in an Indirect Family Culture: An Asian American Perspective
For AAPI Heritage Month, I wrote a blog for The Trevor Project, exploring how subtle expressions of care shape identity within queer Cantonese American families. My intentional storytelling highlights the delicate balance between cultural heritage and personal truth, inviting readers to see the profound impact of quiet love.
artwork: Luisa Jung
christianity today X InterVarsity/USA
Opening the Door to Dialogue with Gen Z
In a paid content piece, I helped craft a narrative that celebrates the elegance of simplicity in fostering genuine connections with a spiritually curious generation. Our work aimed to establish expert credibility with Gen Z, and my contributions reflect my commitment to intentional, audience-focused storytelling. I also established the partnership with Christianity Today through their studio.
artwork: Luisa Jung
christianity today X InterVarsity/USA
Post-Christian and Searching for Meaning
I contributed to the paid content piece, which explores how faith and community are reshaped in today’s post-Christian landscape. By examining the challenges and aspirations of Gen Z, this piece was strategically used to guide readers to InterVarsity's website—with the hopes of driving engagement to our landing page about Gen Z.